How to create a Product Comparison aka feature comparison 

 

Overview 

The Product Comparison templates allow you to create an interactive experience to compare the features of your product. Help customers distinguish between variants, models, colors, and more.


The template can be used for one product type or multiple products. Using a Choice with Preview block, users can easily switch between alternate visuals, comparing different products or comparing different aspects of a single product. Include an Add to Cart link to generate higher conversions. 


For the video creative, we recommend using existing footage or shooting your own products (demo). (multiple products demo and single product demo). If your products are shot identically (same timing, same angles), it’s possible to create seamless transitions when switching between the different options.