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Data & Insights: The Insights app 

Understanding project level insights on the platform insights app.


The insights app is located on the project level within the platform. Clicking on a project will bring up a slider where you will see a high-level chart of your project's performance. By clicking on the See more insights (view screenshot below) link you can drill down into data points explicitly related to your project.

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Views overview

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  • Viewers - Unique users who visited the project page, once or more in a single day
  • Engaged Viewers -  Viewers who interacted with the project at least once
  • Engagement rate - Engaged viewers / Viewers

Activity summary

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  • Leads - Number of users who clicked on the “Submit” button of the “Email signup block”
  • Link-outs - Number of users who clicked on any Link-out button that is defined in all the blocks in the project

Project block views chart

Number of Viewers by block, organized by the number of views

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  • Intro / Full-Screen Intro - How many views clicked the ‘start’ button
  • Video / Full-Screen Video - How many users watched 25%, of the video how many watched 50%, etc
  • Choice / Choice with Preview / Split Screen Choice / Full-Screen Choice / Multiple Choice - Selection Distribution
  • Sequence - Views per step
  • Email Signup - How many viewers clicked the submit button
  • Product List
    • The top 10 recommended products
    • The top 10 clicked products

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