Understanding project level insights on the platform insights app.
Overview
The insights app is located on the project level within the platform. Clicking on a project will bring up a slider where you will see a high-level chart of your project's performance. By clicking on the See more insights (view screenshot below) link you can drill down into data points explicitly related to your project.
Views overview
- Viewers - Unique users who visited the project page, once or more in a single day
- Engaged Viewers - Viewers who interacted with the project at least once
- Engagement rate - Viewers / Engaged viewers
Activity summary
- Leads - Number of users who clicked on the “Submit” button of the “Email signup block”
- Link-outs - Number of users who clicked on any Link-out button that is defined in all the blocks in the project
Project block views chart
Number of Viewers by block, organized by the number of views
Blocks
Definitions:
- Intro / Full-Screen Intro - How many views clicked the ‘start’ button
- Video / Full-Screen Video - How many users watched 25%, of the video how many watched 50%, etc
- Choice / Choice with Preview / Split Screen Choice / Full-Screen Choice / Multiple Choice - Selection Distribution
- Sequence - Views per step
- Email Signup - How many viewers clicked the submit button
- Product List
- The top 10 recommended products
- The top 10 clicked products
