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Data & Insights: Overview page 

Understanding insights on the platform overview page 

Overview

On the overview page the user can view insights across all the projects within their space. If the eko pixel has been installed on the customer’s site; or for our Shopify users, the eko shopify app has been installed, the user can see all relevant data related to their project KPIs 

All projects views


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DEFINITIONS: 

  • Viewers - Unique users who visited the project page, once or more in a single day, on all of the projects in this space
  • Engaged Viewers -  Viewers who interacted with the project at least once, on all of the projects in this space
  • Engagement rate - Viewers / Engaged viewers

 

eko Pixel data

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DEFINITIONS: 

  • Add to cart - Unique users who viewed at least 1 eko project and added at least 1 item to the cart in the store that is connected to this space
  • Checkout - Unique users who viewed at least 1 eko project and viewed the checkout page in the store that is connected to this space
  • Payment info - Unique users who viewed at least 1 eko project and added a payment method to the store that is connected to this space
  • Order - Unique users who viewed at least 1 eko project and completed an order in the store that is connected to this space